Launching a Lead-Generating Landing Page
For a financial advisory firm, we developed a compelling landing page optimized for lead generation. Using strategic design, persuasive copy, and targeted CTAs, the campaign resulted in a 200% increase in qualified leads.
Project Breakdown
FinanceForward, a financial advisory company, needed a dedicated landing page for a new retirement planning service. Their existing pages were too generic and failed to convert visitors into leads.
Key Objectives
- Design a visually compelling landing page that captured attention.
- Craft persuasive copy to clearly communicate value.
- Integrate effective CTAs to drive inquiries.
Process
1. Research and Wireframing
- Conducted customer interviews to understand pain points related to retirement planning.
- Designed wireframes focused on a clean, distraction-free layout.
2. Visual Design and Branding
- Used brand-aligned colors and professional imagery to evoke trust.
- Incorporated interactive features like a savings calculator.
3. Persuasive Copywriting
- Highlighted benefits of the service, such as personalized plans and free consultations.
- Added customer testimonials to build credibility.
4. A/B Testing
- Tested different headlines and CTA placements to optimize performance.
Impact
- 200% increase in qualified leads within the first month.
- Bounce rate decreased by 30%, showing greater engagement.
Quote from the Client
"The landing page exceeded all our expectations. It’s professional, engaging, and effective in converting visitors into clients."
